P&G Innovations
At P&G, life's little moments inspire innovation, the place where our Purpose shines brightest in the lives of people around the world.
P&G tops annual Pacesetters list recognizing most successful CPG launches of 2010.
Our new goals for open innovation call on partnerships to deliver $3 billion toward
the Company's annual sales growth.
Because innovation is the engine of our growth, we make it everyone’s responsibility at P&G.
P&G’s Connect + Develop strategy is the open innovation approach that brings products like Swiffer Dusters to consumers worldwide.
Bruce Brown, Chief Technology Officer, discusses how listening to consumers inspires innovation for the way everyday life is lived.
Household Care
Febreze Car Vent Clip
Added 12 Jan 2012Febreze Car Vent Clip delivers the long-unfilled promise of car air fresheners by leveraging Febreze's proven experience in scent technology.
Cascade
Added 29 Sep 2011Cascade Complete Pacs give consumers the power to say goodbye to pre-washing and pre-soaking by optimizing the dishwashing cycle to deliver consistently clean dishes. Each powerful pac combines the best of powder and gel to conquer tough food cleaning and greasy messes.
Ultra Dawn
Added 28 Sep 2011One 14-oz. bottle of Ultra Dawn can help save money and trips to the store by packing into a single bottle the cleaning power of two bottles of the leading 16-oz. non-concentrated brand. For Moms who are always looking to get more for their money, especially when it comes to everyday staples, Ultra Dawn really delivers.
Ariel with Micro Boosters
Added 27 Jun 2011Ariel with Micro Boosters utilizes innovative 3D technology to help consumers in developing markets enjoy a deeper level of clean in their laundry.
Pampers Prints
Added 23 May 2011Pampers Limited Edition Prints deliver Pampers’ trusted wetness protection and comfort for baby, while introducing stylish design for little trendsetters.
Pampers Cruisers
Added 04 May 2011Inspired by babies and moms, Pampers Cruisers with three-way fit have been enhanced with a longer absorbent area and new soft quilted backsheet.
Tide PODS
Added 26 Apr 2011P&G's first multi-chambered laundry detergent, Tide PODS, adds a whole new dimension to laundry with an innovative look, feel and performance.
Downy Unstopables
Added 26 Apr 2011With new Downy Unstopables in-wash scent booster, consumers can now satisfy their cravings from an amped-up scent experience.
Ariel Touch of Lenor fresh
Added 03 Mar 2011Ariel Touch of Lenor fresh compact powder detergent will enable consumers in Central and Eastern Europe to care for their favorite clothing by adding refreshing, long-lasting scents with every wash.
Pampers Premium Care
Added 11 Jan 2011Pampers Premium Care with Dry Max core is bringing our driest diaper ever to moms and babies in Central & Eastern Europe, Middle East & Africa.
Ultra Era
Added 14 Dec 2010New Ultra Era powder detergent was developed for the value-conscious consumer interested in stain fighting performance at a great price.
Tide/Vizir + Lenor scent touch
Added 23 Nov 2010Tide + Lenor scent touch and Vizir + Lenor scent touch bring a new scent focus to the brand that appeals to increasing consumer interest in freshness while delivering the same trusted performance in the Balkan region.
Commercial & Business
The Clay Street Project
Added 11 Nov 2011The clay street project is an innovative resource for breakthrough thinking at Procter & Gamble that taps into P&G's greatest asset – its people.
About The Loft Approach
Added 06 Sep 2011To creatively build innovative brands that delight and connect with consumers, P&G has begun to use Lofts, an immersive, multi-sensorial experience based on classic storytelling that helps P&G teams solve unique problems, look at a new future and create new products. An integral part of the Design Innovation process, Lofts are meant to be provocative and to challenge current thinking or paradigms by approaching problems and topics from an unexpected angle.
Business Sphere
Added 22 Aug 2011P&G's groundbreaking Business Sphere environment and Business Sufficiency analytic models enable the Company to be rapidly responsive to changes in the marketplace and uncover new opportunities to improve the lives of consumers.
Product of the Year
Added 27 Jun 2011Consumers around the globe chose 22 P&G products to be honored with Product of the Year Awards for 2011. These awards represent the world's largest consumer-voted distinction for product innovation.
Family Movie Night
Added 15 Apr 2011P&G and Walmart have committed to producing five more high-quality Family Movie Night films that reinforces our equity with consumers and delivers on P&G’s Purpose to touch and improve lives.
SymphonyIRI Pacesetters
Added 13 Apr 2011P&G tops annual Pacesetters list recognizing most successful CPG launches of 2010.
A Walk in My Shoes
Added 01 Dec 2010P&G and Walmart present A Walk in My Shoes, the newest made-for-TV movie addition in the Family Movie Night initiative.
Have You Tried This Yet?
Added 02 Nov 2010The Have You Tried This Yet? campaign encourages shoppers to try P&G’s most innovative products by providing them straightforward solutions for everyday issues.
Connect+Develop
Added 27 Oct 2010P&G is accelerating innovation collaboration by setting two new goals for its C+D program.
NFL Sponsorship
Added 04 Aug 2010P&G will amplify its NFL sponsorship with a fully integrated, multi-brand campaign to engage consumers, build loyalty and drive purchases.
IOC Partnership
Added 28 Jul 2010P&G and the IOC are creating the most far-reaching partnership of the Olympic Games for the next ten years to touch and improve lives.
The Jensen Project
Added 14 Jul 2010P&G and Walmart are bringing back Family Movie Night with the premier of the made-for-TV movie: “The Jensen Project.”
Beauty & Grooming
head & shoulders Fresh & Clean
Added 25 Jan 2012The h&s Fresh & Clean collection builds on over 50 years of scientific research and the updated technology adds a longer-lasting fresh and clean feeling to h&s' outstanding anti-dandruff benefits and care for the scalp.
Gillette Fusion ProGlide Styler
Added 18 Jan 2012The Gillette Fusion ProGlide Styler is a new, precision 3-in-1 styling tool to serve the increasing number of men who trim and style their facial hair.
Gillette Fusion ProGlide & ProGlide Power
Added 12 Jan 2012The resigned pack for the Gillette Fusion ProGlide uses less plastic than the originally launched Fusion, while delivering the same performance and benefits for consumers as its predecessor Fusion.
Olay Professional Pro-X Clear
Added 27 Jun 2011Olay Professional Pro-X Clear is a professionally designed, total skin care solution for adults to help bring acne under control for consistently clear skin.
Olay Hair Removal Duo
Added 27 Jun 2011Olay Smooth Finish Facial Hair Removal Duo is a specially formulated two-step system that gently yet effectively removes fine to medium unwanted facial hair.
Herbal Essences
Added 09 Mar 2011Herbal Essences is introducing new formulas in some of their collections that contain water-activated silkening ingredients to give women soft and shiny hair after just one shower.
Olay Body Care Collections
Added 03 Mar 2011The Olay Body Care Collections pamper the experiential consumer with scent experiences, offering her choices and convenience at half the price of specialty.
Natural Instincts Week 2 Color Refresher
Added 09 Feb 2011Natural Instincts Week 2 Color Refresher helps beauty-conscious women fight color fade with a boost of radiant color two weeks after coloring when color fade is most noticeable.
Wella Professionals Care
Added 02 Feb 2011Wella Care Professionals builds on its role as a global leader in salon hair color by bringing to salons a hair care line that works in tandem with its color products.
Wella Pro Series
Added 24 Jan 2011Wella Pro Series is the first Wella professionally inspired hair care products available in retail stores providing women the opportunity to achieve great hair at home when they can’t make it to the salon.
Naturella Brazil
Added 21 Jan 2011Naturella Feminine care is increasing its global footprint with a launch into Brazil to satisfy the needs of a significant segment of women who are seeking skin care benefits in addition to protection.
head & shoulders Brazil
Added 21 Jan 2011With the launch in Brazil, head & shoulders is increasing its global footprint and providing more consumers a wide range of shampoos and conditions that provide outstanding dandruff performance from the first wash.
Beauty & Grooming
Denotes products developed through Connect+Develop, P&G’s open innovation strategy.
Denotes Future Friendly products designed to save water, save energy or reduce waste.
Touching lives, improving life. P&G™